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Amazon Go Reviews: Praise for Shopping Speed, Caution Around Privacy

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Whole Foods has always been on the bleeding edge of improving the efficiency of the grocery store checkout. The New York Times praised the chain a decade ago for its single-line strategy, which other retailers copied. Other trade publications have noted unique tactics Whole Foods uses in its busiest stores, like the color-coded system at the Union Square location in New York.

Few may have expected that Amazon, which acquired Austin, TX-based Whole Foods for $13.7 billion last year, would eventually be the one to develop a more efficient check-out method—by applying technologies similar to those used in self-driving cars.

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